Art Direction

Cross-Traffic Solution Earns High Honors

Our client, Nufarm, sponsors GreenCare for Troops – an organization that helps lawn and landscape contractors volunteer their services for deployed military members. We deployed some exceptional out-of-booth creative to drive traffic and build awareness at the GEI+EXPO.

Client :


Date :

October 2017

Role :

Creative Strategy, Art Direction, Branding, Event


Attendees visited the GreenCare for Troops booth to pick-up a branded token to vote for their favorite GreenCare for Troops T-shirt at the Nufarm booth. Jars full of votes were collected, a winning T-shirt was produced, the organization received 91 new volunteers and publicity soared.


“Picking a favorite project is like picking a favorite child, but some efforts just stand out. We create many large event displays, but this one blended corporate brand and product marketing priorities with special attention to an important cause. A win for our client and our troops.”  – Alex

Input your search keywords and press "Enter".