Branding

Champ Copper Fungicide Product Launch

Copper is blue? Yep. And when you formulate it in liquid form, it makes a powerful fungicide. In the case of Champ® premium copper fungicide, it made a better one.

Client :

Nufarm

Date :

June 2015

Roles :

Branding, Product Launch, Direct Marketing

PROJECT HIGHLIGHTS

Champ® premium copper fungicide provided better solubility and coverage than any competitive product. Time for an unforgettable launch. As a central tactic, we produced desktop mouse pads filled with liquid Pantone-matched to the exact blue of the copper, serving as a direct mail piece with highly memorable impact.

AGENCY RECAP

“Beyond great immediate market share results, our favorite part of this project was when the postal inspector stomped (literally) on the mail piece to see if it could be mailed. It was.” – Julie

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