Anuew® Day is Dawning in Turf Care

When your client is launching a new plant growth regulator with a novel active ingredient to slow vertical turf growth – resulting in less mowing, less clippings, and improved turf quality – it’s an exciting new day.
Our Anuew® Day is Dawning product launch communications awakened golf course superintendents and turf managers to a brighter horizon in turf care from Nufarm.
We engaged the marketplace with a fresh brand messaging and visuals, including a rising sun logo and morning-drenched landscape imagery. Our team designed ads, sell sheets, and educational materials – even a memorable turf-lined direct mail package that helped our client introduce Anuew® with glowing results.