This holiday season Elle Alexander Design helped share the love by donating children’s clothing, wrapped with love, to Note in the Pocket. This heartfelt organization includes a note with every gift they distribute to remind children all over Wake County that they are loved.
The organization started when a first-time teacher asked her mother how she could do more to help her impoverished kindergarten students who lacked adequate clothes to wear. Based on the notion that “We cannot fix everything, but we can do something,” the teacher and her mother purchased coats for each student. The children were so excited! The next day, many coats were returned as the families could not believe someone would give their child a coat. So they put a note in the pocket that said, “This coat is your child’s to keep. It is a gift sent with love from the community.”
Today, Note in the Pocket is a community collecting and distributing well-fitting, weather-appropriate clothes for children in Wake County. A note placed with each bag of clothes simply says: You Are Loved.
Big agency let-down? We understand. It’s the state that our latest new client arrived at before reaching out us for some fast-acting help. When new client, Promika, approached us to brand a novel line of flea and tick prevention with no more time to spare, we responded. Moving quickly to listen, conceptualize, design, and deliver – the ZoGuard™ brand was born.
Our first task was creating a product name on which to build the brand. Derived from “Zo,” a prefix meaning animal, and “Guard,” meaning protection (against fleas and ticks), the name ZoGuard Plus for dogs and cats connected. Offering the same active ingredients as market-leading FRONTLINE®, ZoGuard Plus also needed packaging wow-factor to compete head-to-head. Next, we developed product packaging that sprung to life with unique images of active dogs and cats, dominant ZoGuard Plus foil lettering, and display packaging that’s both convenient and commanding.
Finally we designed and developed a mobile-friendly, responsive website, www.zoguardplus.com, to engage and educate consumers.
From October to December, ZoGuard Plus was branded, packaged, and its website launched. Just another quick Elle Alexander success story, bringing concept to satisfying fruition on your timeline, not ours.