Cree LED Lighting Hires Elle Alexander Design
We are proud to announce that Cree LED Lighting hired Elle Alexander Design to assist in their marketing efforts. The first part of the process was to develop a concept for a series of product brochures that speak to a variety of industries. The objective was to develop an engaging and interactive marketing piece that targets a specific industry decision maker. In order to achieve this, we steered away from their traditional product-driven literature and designed a piece featuring the decision maker throughout the brochure, creating a human connection. Elle Alexander brought in Chicago photographer Robert Randall who captured the perfect imagery, portraying the model as a peer to the reader but also someone who has made the upgrade to CREE products and is now offering his endorsement and experience. These images, along with some amazing architectural photos, pulled the messaging together brilliantly.
Cree – a market-leading innovator and manufacturer of lighting-class LEDs, indoor and outdoor lighting, and semiconductor solutions for wireless and power applications, is headquartered in Durham, NC.